What sort of images capture interest of Users? Apparently, sweet photos of a smiling guy with a cat on his shoulder can increase the number of impressions three-fold. We had no idea that this photo alone would be responsible for over half the activity in a week, but we are certainly thrilled! Here is the Ad we posted on with the tagline: A Community of Pet Guardians who support each other by boarding, playdates and errands.
We’ve been inspired by the positive response to the above image, especially with the lack of diversity representation in stock media images and so we’re on the lookout for some awesome photos by all of you. Hello to the first ever Dogma Photo Contest! We want more photos featuring a smiling pet guardian or group of people with their pet(s). If we decide to use your photo in our Social Media and / or Advertising campaign or as a website banner we will contact you and award you US$ 100.00. Please note that the photo must have been taken by you and that you will be asked to release your rights to your entry. This contest is open to absolutely everyone: professionals, hobbyists and newbies, so get in touch with your inner photographer. We want to see genuine love and respect between pet and person, it must evoke a sentiment that is similar to this photo of a regular guy with his cat. Please submit all entries to us via Social Media and check out our Facebook page to see if your photo is chosen, we will be in touch!